3 key factors hindering the development of LED street lights

The main market factors that hinder the development of the LED street light wholesale market for beautiful LED street lights are as follows: 1. Low market awareness Many lighting wholesale distributors are not very clear about this, and they are used to the products they are currently familiar with, and then return to Expensive new products, afraid to take risks. At the same time, manufacturers and media have limited promotion and education on LED energy-saving lamps, which causes consumers to exclude LED energy-saving lamps from the list of candidates when choosing energy-saving lamps. 2. Energy-saving lamp companies are fighting on their own and lack long-term strategies. Many energy-saving lamp companies are currently at the level of order processing, and there are obvious shortcomings in Ru0026D and design, sales force formation management, brand promotion, operation management, and channel construction. In particular, some companies lack clear goals and positioning, and with the ebb and flow of the industry, they lack initiative in future market competition and may be eliminated at any time. 3. Lack of trustworthy professional brands There are not many professional lighting brands in China, and there are fewer professional energy-saving lighting brands. Under multiple pressures such as electricity shortage and high operating costs, the wholesale profit and added value of LED lighting has almost dropped to freezing point. Many companies are forced to enter the stage of shuffling and integration, and many operators have lost everything. After the integration and shuffling in 2011, the investment and operation of outdoor large-screen screens have become more rational. In order to comply with market development, deepen media Value, LED lighting wholesale urgently needs to open up a pioneering road from scale type to value type, in order to cope with the variables of the future development of outdoor advertising.