Market status and development trend analysis of China's LED landscape lighting industry in 2020

　　 In recent years, the country has advocated green and energy-saving landscape lighting. The penetration rate of LED landscape lighting has continued to increase, and the output value of LED landscape lighting has continued to hit new highs. Although the popularity has declined in the past two years, it has benefited from the holding of large-scale events and night tours With the development of economy and characteristic towns, the demand for LED landscape lighting in my country is still large, and government agencies are currently the biggest demanders.

　　1. Policies support LED landscape lighting

　　 With the rapid development of urban lighting construction in my country, low-carbon, energy-saving, and environmentally friendly lighting concepts are gradually being proposed. The national multi-ministries and commissions jointly promoted the transformation of urban landscape lighting, proposed to focus on energy conservation and emission reduction, and focus on the upgrading and transformation of green lighting systems, and strive to transform the development of urban lighting.

　　 In the product technology used in urban landscape lighting, the country has also formulated corresponding policy plans, and proposed the development of energy-saving and green semiconductor lighting products represented by LEDs, thereby reducing the energy of landscape lighting. Consumption.

　　2, China’s LED landscape lighting industry has cooled somewhat, but the demand is still large

　　 benefited from the country’s active promotion of the application of LED technology in landscape lighting, the output value of my country’s LED landscape lighting in 2017 Has reached 79.87 billion yuan, an increase of 38% year-on-year, accounting for 15% of the semiconductor lighting application market.

　　 In the past two years, due to the influence of 'deleveraging' and other factors, the popularity of LED landscape lighting in my country has gradually recovered its rationality, and the growth rate has slowed down. The demand for lighting projects is large, so the growth rate remains at 10% and above. In 2019, the industry output value reached 110.8 billion yuan, an increase of 10% year-on-year, accounting for 17.34% of the semiconductor lighting application market.

　　3. Government agencies are the industry’s biggest demanders

　　 The market demand for LED landscape lighting has also changed in recent years. As mentioned above, the government actively promotes the construction of landscape lighting to improve the overall city At the same time, through the creation of characteristic landscape lighting to highlight the uniqueness of characteristic towns and boost the night tourism economy, the government’s demand for landscape lighting has gradually increased. Government agencies have become the largest demand for LED landscape lighting, accounting for about 80%. The proportion of commercial real estate in the landscape lighting market has gradually declined and is currently only 20%.

　　 However, the two requirements for landscape lighting show different characteristics. The landscape lighting projects led by commercial real estate are generally independent real estate projects with smaller scale and longer implementation period. Implementation of the project progress payment method, so the payment cycle is longer.

　　Landscape lighting projects led by government agencies are generally not independent real estate projects. The overall landscape lighting projects are large in scale and have a short implementation period. They tend to integrate 'design-implementation-operation and maintenance'. Therefore, companies are also actively adjusting their strategies to respond to changes in industry needs.

　　LED landscape lighting has also shown a significant feature in recent years. LED landscape lighting engineering technology has gradually become intelligent. During the 7th World Military Games, Wuhan adopted a centralized control cloud platform for viewing lighting. The landscape lighting realizes intelligent control, and realizes one-key switch on the landscape lighting of more than 4000 buildings, and switches modes and programs at any time.

　　In the future, LED landscape lighting will completely replace traditional landscape lighting, and it will be more environmentally friendly and energy-saving, and it will develop towards intelligence.